Creative Web Advertising make money for your company with Internet Advertising, by keeping up with the news and the trends.

Fifth of ad spend will be online by 2012 –The Guardian Newspaper – July 2007

Spending on internet advertising in Europe will more than double over the next five years and represent almost a fifth of total media budgets by 2012, according to forecasts from American research group Forrester.
Keeping up with the News keeps CWA clients ahead

Forrester's analysts predict that spending on online advertising will rise from €7.5bn last year to more than €16bn (£11bn) in 2012. This means 18% of total media budgets will go to email, search, display and other online advertising, according to

Forrester's surveys of more than 25,000 European consumers and interviews with 24 leading European marketers. Britain will continue to spend the most on internet advertising, it predicts.

After several slow years, overall marketing spending is growing again in Europe, Forrester said, reporting that 54% of companies have set their 2007 budgets higher than 2006.

The predicted growth in online spending over the next five years is against the backdrop of rapidly spreading broadband access. As the number of European consumers with high-speed internet access rises from 47m to 83m over that period, internet advertisers will increasingly expand into new formats such as video, the report predicts.

The rise in money going to web campaigns echoes a change in people's media habits, with more than a third of Europeans saying they watch less television because they are online, according to Forrester. That said, the research raises questions over how effective online adverts are. More than two-thirds of online consumers believe that advertisers do not tell the truth in adverts.

At the same time, Forrester flags up the advantages of being able to target advertising. A third of online consumers said they do not mind adverts if they relate to their interests. It also found that 40% of internet consumers trust price-comparison sites and 36% trust online product reviews from other users, suggesting advertisers may start to make more of online marketing, including email campaigns and blog advertising.

"Over the next few years, the shift of online marketing from experiment to mainstream will force marketing organisations and processes to change," said Forrester senior analyst Rebecca Jennings. "As different types of social media like MySpace and peer reviews strengthen their grip on users, expect marketers to jump on the bandwagon by switching ad spend to social media forms like RSS [web feeds], blogs, and networks."

The robust outlook for online advertising has been reflected in recent deals by big internet and technology firms keen to make the most of bigger budgets dedicated to the web. In April, Google announced its biggest ever acquisition with the $3.1bn (£1.5bn) cash purchase of DoubleClick, a leading online advertising network. Having missed out, Bill Gates' Microsoft then snapped up a Seattle-based digital marketing specialist aQuantive for $6bn (£3bn).

GOOGLE EARTH TO LAUNCH SKY FOR STARGAZERS – 22ND August 2007

LONDON, England (Reuters) -- Popular mapping service Google Earth will launch a new feature called Sky, a "virtual telescope" that the search engine hopes will turn millions of Internet users into stargazers.

Google, which created Google Earth to give Internet users an astronaut's view that can zoom to street level, said the service would be a playground for learning about space.

"Never before has a roadmap of the entire sky been made so readily available," said Dr. Carol Christian of the Space Telescope Science Institute, who co-led the institute's Sky team.

"Sky in Google Earth will foster and initiate new understanding of the universe by bringing it to everyone's home computer."

Like Google Earth, Sky will enable users to float and zoom in on over 100 million individual stars and 200 million galaxies. Users will view the sky as seen from Earth.

It has created different layers which will show the life of a star, constellations, high-resolution images provided by the Hubble Space Telescope and a users guide to galaxies.

A backyard astronomy layer lets users click through stars, galaxies and nebulae visible to the eye, binoculars and small telescopes.

The imagery was stitched together from numerous third parties including the Digital Sky Survey Consortium, the United Kingdom Astronomy Technology Center and the Anglo-Australian Observatory. The imagery will be updated over time.

"We're excited to provide users with rich astronomical imagery and enhanced content that enables them to both learn about what they're seeing and tell their own stories," said Google Product Manager Lior Ron in a statement.

"By working with some of the industry's leading experts, we've been able to transform Google Earth into a virtual telescope."

Google Earth launched in June 2005 to combine its search service with satellite imagery, maps and 3D building to display geographical information of the world. The search engine says over 250 million people have downloaded it.

The Sky service will be available on all Google Earth domains, in 13 languages from later on Wednesday. Users will need to download the newest version of Google Earth which can be found at www.earth.google.com.

Adwords Introduces An Impression Share Tool – Google News - July 2007

Pay Per click Advertising has become even more accountable with the introduction of the Google AdWords´  Impression Share Tool.

The latest addition to the AdWords report panel shows advertisers a number of different impression statistics which helps analyse their account performance. The impression share details how many times the ads were served in comparison with the total number of impressions in their target market.

It includes some other aspects to show the impressions lost due to budget restrictions and to low Google quality score, helping advertisers to decide where improvements need to be made to maximise visibility.

Google's new search engine - a hybrid car – Irish Independent – June 2007
INFORMATION is the source of all Success

NOT content with seeking to control the information superhighway, Google wants to influence what kind of car you drive.

The online search company has unveiled a new, hyper-advanced model of hybrid car that can be charged directly from the grid, and, when its battery is not in use, the stored electricity can be sold back to the utility company.

The result of the technology will delight Hollywood's carbon-battling, hybrid-driving activists, such as Leonardo DiCaprio. A standard Toyota Prius gets about 45mpg; a converted plug-in Google Prius gets more than 70mpg.

Google says that by selling electricity back to the grid the cars can ease peak electricity demand - during heatwaves, for example - which is often met by emergency power from some of America's dirtiest coal-burning power plants.

Even if the car results in more electricity being used during normal periods, Google says that the power from the grid will be more efficient, and less damaging than the oil that would otherwise be burnt by its petrol engine. "If you have a million of these cars, you will have more generation capacity than the grid has," said Sergey Brin (33), the co-founder of Google, who is worth an estimated $17bn (€12.7bn). "That's really valuable".

Google reports 69pc rise in profit – Irish Times - April 2007

Google has reported a 69 per cent rise in quarterly net profit and saw its stock rise 3 per cent.

Net income in the first quarter rose to $1.0 billion, or $3.18 per share, from the $592 million, or $1.95 a share reported in the same quarter a year earlier. The result beat the average Wall Street forecast of $2.91 per share.

Gross revenue rose 63 per cent to $3.66 billion, including traffic acquisition costs of $1.13 billion paid to websites that act as billboards for Google ads. It said the terms of some of the company's big new advertising partnerships were driving up the costs of acquiring customers.

Wall Street expected revenue, on average, of $3.57 billion, with estimates ranging from $3.43 billion to $3.70 billion.   Hiring grew 15 per cent to 12,238 at the end of March, reflecting Google's expansion in many new directions.

Google shares, which had dipped $4.36 to close at $471.65 in the Nasdaq regular-session, rose to $485.50 following the results in after-hours trading.

Google is the world leader in pay per click advertising that runs alongside search results on its own sites and affiliated websites that serve as advertising partners.