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The Creative Web Advertising team combine the two most important ingredients for success in Internet Advertising – creativity mixed with technological experience, making money online for your business. |
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Some of the books on the subject state that there are two very important factors to consider when choosing the team to manage you company´s money, campaign and future profits from this campaign. |
One factor that is considered critical is to find a provider who combines both technological experience with a creative background. |
Secondly a campaign that will be successful for the long-term requires a team who will consistently tweak the approach, will be with you for the journey and are setting new goals when appropriate. |
JOAO PAULO ALVES |
Joao Paulo Alves has over 20 years experience in IT and business management. |
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How he describes working with Google Advertising accounts is – “This is my niche. I literally live, breathe and sleep Google Adwords. Maybe this sounds a bit strange to some people, but what I mean is that when we take on a new account, the process is just like this. |
We spend time understanding as intimately as possible the nature of our client´s business, the trends and the goals of an optimized campaign for their company. During this time we experiment with different keywords and ads, note the feedback, and find the best angle. |
From then on it is an upwards journey as you can see from the Example Google Graphs - Enter Here to See Google Graphic Patterns. |
This client´s business has improved by 600%, and in this instance, apart from the normal analysis, we realized that there was an issue with the online application which made it prohibitive to potential clients. Since this change and our optimized campaign, there are times when our client has been so busy that he has needed to pause his campaign”. |
Jackie Bourke comes from the traditional world of advertising and media. |
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With over 16 years experience, she has worked in the newspaper advertising industry, with broadsheets such as The Observer Newspaper and The Irish Times. |
After training in Journalism and TV Production, she moved into the area of Video Production. |
“The creativity involved in understanding a client company´s image, how they wish to present themselves and sell their services and products, is like a marriage between raw commerce and the tools available in the media. When this marriage is successful, your clients cannot resist the corporate and advertising messages. |
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The same is true about the Internet Advertising, Pay Per Click Marketing Campaign also known as Google Advertising Campaign medium. Once the message is clearly understood, a combination of advertising and technical expertise is applied with consistent re-evaluation of the campaign, and this way the best results are achieved.” |
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