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Pay per click (PPC) is a way to advertise your products and company on Google and other search engines. Creative Web Advertising manage your campaign so you pay less per click and make more money on sales. |
So even when a potential client has never heard of your company, when they click on your ad they will see what your company has to offer. |
If they see your ad and it doesn’t seem relevant to them, they won’t click so you don’t pay. This is what is meant by Pay Per Click, also known as Google Adwords. |
When we manage your Pay Per Click Campaign, or Google Ad Campaign, we will make it keyword specific so that your budget goes further, and your conversion rate is higher. |
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So for example, a customer wants to rent a holiday apartment in Portugal. They will type in “holiday apartment in Portugal.” However we wouldn’t recommend these as keywords, because it is too general, and although it may get lots of clicks, the conversion rate is bound to be low. |
Creative Web Advertising know from experience that in this case it is much better to use area specific keywords. The majority of clients who are serious about renting a holiday apartment in Portugal know which area of Portugal they wish to spend their holiday. |
Lets assume this holiday apartment company specialises in the well-known areas of the Algarve such as Albufeira and Vilamoura, well then this is the cost-effective online advertising method to choose the keywords. Here we would recommend “holiday apartments in Albufeira” and “cheap holiday apartments in Vilamoura”, and so on. |
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The internet shopping psychology here is that the people searching for “holiday apartment in Portugal” has not yet reached the buying stage, and is only at the research stage. This person will only cost the company money. |
However when they have finished their research, and are ready to book, now they are entering “holiday apartment in Albufeira”, and because the high performing ad is well worded, and in the optimised position, at the right time, they will click on it. Then they land on the best page (best landing page) which means that they will have a quality customer experience and be more likely to buy. |
Once we run your Pay Per Click Marketing Campaign for a while we can see from our tracking when your peak times are, and optimise the Google Ad Campaign accordingly. |
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