The second part of the Google Ad Campaign sequence is a high performing ad. Creative Web Advertising will help you make money online by designing high performing ads so you get the best pay per click.

Once a potential client has typed in one of your campaign keywords, the next important part of the Client Quality Sequence is that they see an ad that mirrors their needs at that time, and where possible creates some urgency to click on that ad, and not the competition. This is an essential part of your Pay Per Click Marketing.

Next we are going to take an example of a person looking for a job within the IT Industry, which is massive and therefore a good example of where being extremely specific will save money and ensure a quality consumer experience.

IT Industry Example Ad

The applicant who is seriously looking for a job specific to their expertise will type in specific keywords.  These should be included in an optimized Google Advertising Campaign.

For example these keywords “SAP R3 Job” would be a specific search within the IT Recruitment Industry.

Below is an example of how this ad could be written:

As the ad is specific and includes a “Call to Action” - “Apply Now” you can imagine how it will have an impact, and the right target audience will click on the advertisement.

Also included in the ad is “We Respond to You Within 24 Hours.”  This instills confidence and helps the advertiser stand apart from the competition.

Finally keywords from the campaign are also being used in the ad, making a logical sequence and ensuring a quality consumer experience.

Creative Web Advertising 2007 ®

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